The Sesame Ring
The Sesame Ring
helps open the doors of mass transit, functioning like a subway card at any
subway system equipped with RFID readers.
Where can you buy it?
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The product is still under
development, but should be available in the end of this year.
Product information and videos:
Relative Advantage:
This product will make it easy and
effectively for you to enter through doors and gates. Instead of using regular
access cards that you have to put in your pocket afterwards, you could just
keep the ring on your finger. For example, if you are carrying a lot of
shopping bags, you’ll avoid fumbling with keys or wallets while you’re passing
through a gate or trying to open your door back home. Additionally, the product
is waterproof which is another thing to not worry about. You can also customize
it and make it “yours”.
Complexity:
Complexity:
Using this product should be as easy as a
regular access card. If you are using this on the subway or metro, you will
just have to pay as you go. You just have to add value to the ring and pay just
like another transit card.
Trialability:
Due to relatively low complexity it should
not be hard to test.
Observability:
Since it is a colored ring, I think people
will notice it quite fast when you are passing through the metro. This product
has the potential to become a trend. It can also be used as an accessory to
your outfit, which could make it fashionable.
Compatibility:
In big cities that have well-developed
infrastructure with wide collective offers this product could definitely be a
hit. I think the need of efficiency in collective transport is essential that
people leave their cars at home.
Adaptability:
I think this product could quickly become a
trend among people of all ages. It is easy to use and can become a “must have”
for frequent users, especially students and people that do not have a car
available.
Conclusion:
This product is very useful and offers a
new dimension to the market. It is cool that you can pass with a simply fist
bump and don’t have to worry about keeping it dry. If you don’t use it you can
just attach it to your keychain. I think this product will be adopted and that
we will see products like this very soon.
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