fredag 4. oktober 2013

Aleksander Dahle - Assignment #2: Will it be adopted?

The Sesame Ring
 
The Sesame Ring helps open the doors of mass transit, functioning like a subway card at any subway system equipped with RFID readers.
 

Where can you buy it?

-          The product is still under development, but should be available in the end of this year.

Product information and videos:


 
Relative Advantage:

This product will make it easy and effectively for you to enter through doors and gates. Instead of using regular access cards that you have to put in your pocket afterwards, you could just keep the ring on your finger. For example, if you are carrying a lot of shopping bags, you’ll avoid fumbling with keys or wallets while you’re passing through a gate or trying to open your door back home. Additionally, the product is waterproof which is another thing to not worry about. You can also customize it and make it “yours”.


Complexity:

Using this product should be as easy as a regular access card. If you are using this on the subway or metro, you will just have to pay as you go. You just have to add value to the ring and pay just like another transit card.
 

Trialability:

Due to relatively low complexity it should not be hard to test.
 

Observability:

Since it is a colored ring, I think people will notice it quite fast when you are passing through the metro. This product has the potential to become a trend. It can also be used as an accessory to your outfit, which could make it fashionable.
 

Compatibility:

In big cities that have well-developed infrastructure with wide collective offers this product could definitely be a hit. I think the need of efficiency in collective transport is essential that people leave their cars at home.
 

Adaptability:

I think this product could quickly become a trend among people of all ages. It is easy to use and can become a “must have” for frequent users, especially students and people that do not have a car available.
 

Conclusion:

This product is very useful and offers a new dimension to the market. It is cool that you can pass with a simply fist bump and don’t have to worry about keeping it dry. If you don’t use it you can just attach it to your keychain. I think this product will be adopted and that we will see products like this very soon.



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