torsdag 3. oktober 2013

Kristine Jevne Berge - Assignment #2: Will it be adopted?


Texting Gloves - Touch Screen Phone Smart Gloves For iPhone, Android & Other Touch Screen Devices” $3.99
 
http://www.amazon.com/Texting-Gloves-Screen-Android-Devices/dp/B004FOHNT8




1.     Relative advantage
These gloves are the same design as most other gloves. They are designed to keep you warm, but they also have an extra feature: they are smartphone friendly. During cold winters in Norway I have to take off and on my gloves to text friends which is really annoying. My other option is to use Siri, but she doesn’t understand Norwegian so my friends get confused when I text them in English, and I struggle a lot to pronounce Norwegian names in ways so Siri understands. The gloves are cheap, so that makes me question whether or not they are good quality, but at the same time I would buy them and if they don’t work its not a huge loss, so the price is not an obstacle for adopters. So all in all, I would say that these gloves do have a relative advantage over regular gloves on the market.

2.     Complexity
Its gloves, you just put them on your hands. Most people (living in cold areas) have done it before, and if you haven’t its not very difficult to understand and use. So this innovation is not very complex.
 
3.     Compability
The gloves would of course not be needed in societies who doesn’t have cold weather, but in f. ex. Norway they are definitely needed. The only problem I can see is that the design is very plain and grey, but the design of the gloves is something that the producer easily could change.

4.     Trialability
The gloves can easily be tried by anyone.

5.     Observability
The results are easily observable, if the gloves work on a smartphone, the results are clear, they work.

6.     Adaptability
The gloves are made for one purpose, making it possible for you stay warm on your hands while using your smartphone. They could make different designs for them so that people could buy the ones they feel that would fit their personality. When you are not using your phone, they work as regular gloves. But I don’t think these gloves could easily be re-invented to some other purpose (although I could use them on my ipad, and not just my phone).


Will it be adopted?
I want these gloves. People are using their smartphones all the time these days. In cold weather it’s a pain in the a**  (or actually your hands) to go online to check when the next bus is coming or answer a “urgent” text, you’re freezing your hands off. This I believe is not just a problem for me, but also for other smartphone-users living in cold areas. After doing some research, I see that there are several “smartphone friendly gloves” for sale on pages such as ebay.com or amazon.com, so you can find a variety of different gloves, in different styles and from different brands, you can get expensive ones from f.ex North Face which might have better quality and do better in really cold weather, and you find really cheap ones such as the ones I found. I would say that this is an innovation that will be adopted by people (in cold places), but perhaps mostly by young people who desperately need to check their facebook every second minute. I don’t believe that people such as my father would feel the need for them since he only checks his phone about twice a day.

My friend just told me that in the store she works at in Norway, they are already selling a lot of riding gloves which are smartphone friendly, so I would argue that the adoption of this innovation in fact already has started. 

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