Daniel Joesok Kvalsvik - Assignment #2: Will it be adopted?

Potato chip & popcorn grabber

 

Description:
The potato chip and popcorn grabber are ”hands” meant to help you in the difficult task of eating potato chips and popcorn respectively. With using the button to control the fingers and then pick up your snack, you avoid greasy fingers.

Where can you buy the product?
http://www.japantrendshop.com/potechi-no-te-popcorn-no-te-set-p-943.html

Video:
https://www.youtube.com/watch?v=OmFf7EukMds&feature=player_embedded

Will the product be adopted?

The potato chip and popcorn grabber will probably do what it is meant for; pick up the snack so you don´t get greasy fingers. A key question is whether there is a need and thus a market for this innovation. I don´t think so, but we have to look deeper into some aspects before making statements.

Relative advantage: Everybody has experienced greasy fingers while eating snacks, which the product prevents. It is not superseding any substitute products; the market is “open”. I think the price (US $35) is too high for the willingness to pay in the market, the product don´t give you extra status.

Compatibility: There are no needs of potential adopters, maybe someone will be it just for fun.

Adaptability: The possibility to modify the product to suit new uses/needs is limited. An alternative way to use the grabber is to pick up something dirty without be in contact with your hands. It can also be used to scratch you on the back.

Observability: The grabbers will most likely not be exposed to large crowds. The use area will be in small social gatherings enjoying snacks, limiting the observability.

Based on the research above, I don´t think the product – potato chip and popcorn grabber – will be adopted.

P.S.: I would like to have a grabber when eating Cheez Doodles!